Using analytics to revolutionize the marketing culture

The most significant culture shift today for marketing teams is adopting an analytical marketing approach. Change has been forced on us, due to the steady creation of new digital channels that have affected customer expectations. The problem is that while marketers are thinking differently about their data, in many cases they’re not acting differently based … Continue reading Using analytics to revolutionize the marketing culture

​Effective decision-making in the modern Information Age

Decision-making can no longer be confined to the very small group at the top. In one way or another almost every knowledge worker in an organization will either have to become a decision-maker himself or will at least have to be able to play an active, an intelligent, and an autonomous part in the decision-making … Continue reading ​Effective decision-making in the modern Information Age

A brief history of the banking system

The banking system has a long history. The expansion of world trade which took place towards the end of the Middle Ages necessitated a professional organization which would regulate the transmission of payment from place to place and country to country. The banking system developed in conjunction with the goods trade. The cradle of our … Continue reading A brief history of the banking system